LEAGUE OF CHAMPIONS

NORTH INDIA'S FIRST IPL-STYLE PICKLEBALL LEAGUE AT THE NATIONAL LEVEL

League of Champions was not merely a tournament — it was a vision executed at scale, created with one clear intent:to elevate pickleball in India.

Ideated by Richa Minda, the league was imagined as “the private jet of pickleball leagues” — a format designed to raise the stature of the sport through experiences that feel elite.

From the outset, a powerhouse promoter ecosystem was built — bringing together elite players, coaches, sports leaders, and legacy builders.

This strategic amalgamation laid the foundation in the form of a “PARTNER’S TEAM” that has the bandwidth to make LOC emerge as a premium sporting spectacle — an event with stature.

WHAT TRULY SET LOC APART

THE MINDA CLUB FEELING

You arrive — and everything is already taken care of.

A Complete Event Ecosystem – All Under One Roof. The result is an ecosystem that is cleaner, smoother, and far more professional than conventional outsourced setups.

HOW WE DELIVERED THIS 6PX

1. SPONSOR-CENTRIC DESIGN

Brand integrations were designed as part of the league architecture — not add-ons.

Sponsors received high-frequency, high-recall visibility across courts, team zones, broadcast frames and digital assets creating a platform built for repeat partnerships, not one-off spends.

2. SPORT-FIRST LAYOUT & FLOW

Our layouts are grounded in real sporting logic:

Seamless Match-Day Flow and Intuitive movement for players, referees, officials and spectators — zero friction, zero confusion.
Optimised camera and broadcast angles
Dedicated zones for players, equipment, spectators, and ceremonies
Professional lighting, hydration, and athlete support

The outcome: an athlete-first, high-performance environment.

3. IN-HOUSE DIGITAL, SOCIAL & PR ENGINE

From pre-event positioning and narrative building to live coverage and post-event storytelling, LOC was gradually positioned as a “BRAND” that was here to stay, not just a one-off event!

Every phase was planned to build hype, credibility and create a IP value.

4. ON-SITE STAY & HOSPITALITY

Premium accommodation for outstation players — eliminating travel fatigue which allowed complete focus on performance.

5. TRAINED VENUE MANAGEMENT TEAM

A responsive, sport-savvy on-ground crew ensuring seamless operations.

THE RESULT

A LEAGUE THAT FELT LARGER THAN LIFE.

A sporting experience that set a new benchmark and gave a model for replication to many!

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